Importance of Sales and Operations Planning In SCM

By |2015|

Forecasting has historically been an isolated activity, with multiple departments’ independently creating forecasts for the same products—all using their own assumptions, measures, and level of detail. Many consult the marketplace only informally, and few involve their major suppliers in the process. The functional orientation of many companies has just made things worse, allowing sales forecasts to envision growing demand while manufacturing second-guesses how much product the market actually wants. […]